Platform
We buy the media and run the campaigns. The software shows you what it cost and what it produced. You are never the one logging into an ad platform at 11pm.
01
You tell us the goal and what you will spend. We tell you whether the two match up. A $12,000 month will not add forty booked jobs in a competitive metro, and you should hear that before you spend it.
$75,000
| Market | Jobs | Budget | Share | |
|---|---|---|---|---|
| 1 | Orange County | 17 | $31,000 | 41.3% |
| 2 | Riverside | 10 | $19,000 | 25.3% |
| 3 | San Diego | 7 | $13,000 | 17.3% |
| 4 | San Bernardino | 6 | $12,000 | 16.0% |
| Total | 40 | $75,000 | 100% |
02
You pick where you want to grow. We handle the campaigns, the creative, the bidding, and the daily adjustments. You see where the money is and can move it. That is the extent of the work on your end.
Mix changed · budget unchanged
Catch people searching right now, defend your own name, and pace spend to your season.
Google Guaranteed placement, plus disputing the junk leads so you are not paying for them.
Facebook and Instagram, for the jobs people think about before they buy.
Video in front of homeowners in your service area who are in the market.
Streaming TV, targeted to specific households instead of a whole DMA.
Display and video bought on exchanges, aimed at in-market homeowners.
Follow-up for estimates that stalled and quotes that never closed.
Service-area pages, review replies, and social that keeps working after you stop paying.
03
Jobs and revenue first. CPM, CTR, CPC, and frequency are all in there — they are how we find a problem, not how we report to you.
$618,000
+12.8% vs February
Investment
$75,000
+7.1% vs February
Jobs won
71
+5 vs February
Cost per customer
$1,056
Target $1,200
Return
8.2x
Attributed revenue by month
Geography
Most reporting stops at the channel. When you run trucks, the more useful question is where: which markets are making money, which are underfunded, and where the next crew should go.
| Market | Spend | Revenue | Return |
|---|---|---|---|
| Orange County | $31,000 | $241,000 | 7.8x |
| Riverside | $19,000 | $173,000 | 9.1x |
| San Diego | $13,000 | $113,000 | 8.7x |
| San Bernardino | $12,000 | $91,000 | 7.6x |
| Total | $75,000 | $618,000 | 8.2x |
Positioning
An SEO agency
A web design shop
A social media management company
A lead reseller
A traditional full-service agency
We buy media for you and show you what it produced. That is the whole business.
On the roadmap
None of this is live yet. We would rather say that than imply the software already does it. Today our team makes these calls and shows you the reasoning.
Move $5,000 from Meta to Search based on the last 60 days. You approve it before anything moves.
HVAC replacement demand is up 18% in Riverside. You hear about it before the season, not after.
Let us shift up to 15% of the monthly budget between channels when performance moves, inside limits you set.
Which territory to enter next, ranked by demand, competition, and what it would cost to win there.
Bring last quarter’s spend and job counts. We will show you what the platform would have told you.
Talk to Illuminate