Buys once
1 order in six monthsOrder 1$100
No more orders- Total spent
- $100
- Order costs
- −$70
- Money left after order costs
- $30
Optional service
Customer analysis & custom modeling.
Customer-value analysis, audience segmentation, and acquisition-cost planning to support your advertising strategy.
Projects are scoped separately around your available first-party data and a defined business question.
What the analysis covers.
Customer and order history, repeat purchases, returns, product margins, and variable costs. Deliverables can include customer segments, value estimates, and recommended acquisition-cost targets.
Findings can inform audience tests and budget decisions. Activation depends on platform permissions, account access, and the data available.
Each project includes documented assumptions and limitations. Campaign results are measured separately from model predictions.
From data to a decisionIllustrative
Your customer dataCRM & purchase history
Customer profiles · Transactions · Repeat purchases
ReturnsProduct marginsVariable costs
Customer value model
Customer signalsLearned patternsValue estimate
Customer signals → expected contribution
The signal to testExpected customer contribution
MetaorAmazon AdsOne measured test
Illustrative workflow. No live customer data.
A customer-value example
Same first order. Very different value.
Both customers start with a $100 order. One buys once. The other comes back twice over six months.
The same starting point: every order is $100, with $70 in product, shipping, and other order costs.
Comes back twice
3 orders in six monthsOrder 1$100
Order 2$100
Order 3$100
- Total spent
- $300
- Order costs
- −$210
- Money left after order costs
- $90
Use your best customers as the starting point for your ads.
The repeat buyer leaves $90 after order costs, compared with $30 from the one-time buyer. We look for patterns in customers who bring you more value, then build audiences to test in Meta or Amazon ads.
Illustrative six-month example, not a client result or a forecast. Advertising costs and fixed overhead are excluded. We test whether the resulting audiences improve ad performance.
Build your Amazon sales.
Let’s discuss your products, your account, and your growth goals.